chobani packaging
Concept development & Prototyping
In 2016, Chobani was preparing to launch their new drinkable yogurt product. They challenged Smart Design with creating a number of concepts for packaging that would allow customers to easily grab a pack and go, and then quickly unload into their fridge.
The challenge was utilizing existing packaging machine lines to achieve some of the more idealistic designs we had created.
The final packaging has a tear strip at the back, enabling users to rip open the packaging in one motion, and place the bottles in the fridge, rather than wrestling out one bottle at a time.
The packaging first appeared in 2018, and has been used again in 2020.
Designed at Smart Design